Gossip Girl actress Blake Lively has been announced as the newest face of L'Oréal, following in the footsteps of Julianne Moore, Beyoncé Knowles and Lara Stone.

Lively, who's also the face of Chanel's Mademoiselle bag and the ambassador for Gucci's Premiere fragrance, commented 'I grew up with the inspiration of their message, "We're worth it". What an important value to instill in women. That beauty is rooted in confidence'.